Ben Shephard was left nervous on Good Morning Britain on Thursday, as he agreed to be pummelled by middleweight boxing champion Chris Eubank Jr.
Soon enough, the boxer gave it a go and left host Ben grimacing - as his co-host Kate Garraway was heard screaming out, before laughing at the scenes unfolding.
Ben was challenged to endure 20 seconds of body punching from the boxer live on air, something he was visibly worried about.
He seemed to start off quite well though, until it all got too much for him towards the end and he began shouting out.
Chris laughed as he continued pummelling at Ben, as Kate joked that Dr Hilary Jones was on standby in case it all went terribly wrong.
She quipped: "Dr Hilary is on standby. I don't know what he will be able to do other than support and laugh."
Chris was on the show on Thursday to discuss his career, and his next fight - before they discussed his training.
It's then that Ben took on the challenge of being body punched in the stomach by Chris non-stop for 20 seconds, wearing the same belt his trainer uses.
Earlier in the show, Kate had remarked to viewers that Ben would be testing the force of Chris' punches in a challenge, to which Ben looked awkward over but said he was ready.
Kate said: "Ben is going to take a pummelling. We thought we would test the force of a punch on Ben's vital organs."
Ben went on: "I think he's knocked out 33 people. I feel a bit queasy," adding of Kate's mockery: "It's nice to get support from your friends isn't it?"
As Chris was brought onto the show it was time for the challenge to go ahead, as Ben placed the belt on and nervously asked if it would hurt.
Before the face-off Ben asked Chris: "Have you ever sparred with somebody in a shirt and tie before?"
Chris replied: "This is new. I thought I’d seen and done it all before - turns out I haven't!"
As Chris began the body punching, Ben started shouting: "Yes! Come on!", which soon turned to screams.
At the end of the task, an exhausted Ben exclaimed: "Was that the slowest 20 seconds ever!? That went on for about three days!"
As Kate asked Chris how he thought Ben did and whether there could be a rematch, he told her: "He [Ben] needs to come down to my gym next week and we need to have a proper spar!"
The pair then hugged it out, as Ben joked the challenge had left him needing a wee while he still had presenting to get on with - after co-star Ranvir Singh had asked before he 'fought' Chris: "Are you sure you don’t need a wee Ben?"
Good Morning Britain airs weekdays at 6am on ITV1 and ITVX.
