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The National (Scotland)
The National (Scotland)
National
Sandhya Suresh

Ben & Jerry's to give away free scoops of ice cream in Edinburgh next week

Ben & Jerry's is giving away free scoops of ice cream next week in Edinburgh.

The annual Free Cone Day celebration, which started in 1979, will take place on April 8 at participating scoop shops.

The firm said the day is about showing appreciation to the ice cream brand's loyal customers.

Last year saw record-breaking attendance, with more than one million free scoops handed out.

Dave Stever, chief executive officer of Ben & Jerry's, said: "Free Cone Day has always been about gratitude – we want to thank our fans for being the best fans in the world with free ice cream and a moment of pure joy.

"This year, more than ever, we’re reminded how powerful those small moments of happiness can be.

"We can't wait to connect with our fans over a scoop of ice cream on the most Ben & Jerry-est day of the year."

Free Cone Day started as a simple thank you gesture from co-founders Ben Cohen and Jerry Greenfield to fans for supporting them through their first winter in Vermont.

It has since grown into a worldwide event, enjoyed by fans in more than 35 countries.

Those looking to take advantage of the sweet giveaway simply need to turn up at a participating scoop shop on the day.

Options for flavours include classics such as Cookie Dough and Chocolate Fudge Brownie, Cherry Garcia, and non-dairy favourite Cookies on Cookie Dough.

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