Bella Hadid has been revealed as Charlotte Tilbury’s new beauty muse, days after fans began speculating about a potential collaboration.
The supermodel, 26, joins Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So-hee as one of the faces of the British makeup and skincare brand.
Earlier this week, Charlotte Tilbury teased the partnership on Instagram when she posted a short video blocking out Hadid’s silhouette in dark lighting.
The post’s caption read: “ICONS ONLY. Can you guess the SENSATIONAL secret we’ve been keeping? Someone NEW! is joining Charlotte’s MAGICAL universe”.
After sharing the clip, fans of the brand and fashion star immediately flooded the comment section with guesses featuring the American beauty’s name.
Now speaking about their partnership, Tilbury MBE said: “I’ve always loved and admired Bella and when we were together in New York at the Prince’s Trust Gala last year we both knew we HAD to do something magical together!
“Our creative connection and energy is extraordinary and exciting - it is truly a meeting of minds and souls! I’m so thrilled that we got to shoot our very first campaign together in London, earlier this month (February).
“On set, Bella is utterly mesmerising - she looks so beautiful and confident from every angle - I just couldn’t take my eyes off her! She is the most incredible professional, a true creative collaborator and she is just pure joy and fun to be around, we all adored her energy.”
Hadid said of her new role: “I have admired Charlotte for years, she is a true creative force and we both share a passion for empowering confidence and creating a meaningful beauty community.
“When I saw Charlotte at the Prince’s Trust Gala last year I remember she was standing up dancing at the table right next to mine (when nobody else was!) and I knew then she would be my new dance partner! She is such a divine light in how she works and connects with people.
“The universe wanted us to be together that night, and look where we are now!”
The model added that she’s “always been genuinely obsessed with all of Charlotte’s innovations” and said the brand’s formulas mean “that I can look and feel my most confident self, from red carpets to fashion shows, to shoots.”
“I just love them all, it’s why I wanted to partner with Charlotte - I just can’t wait to create groundbreaking makeup magic together,” she said.
