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Manchester Evening News
Manchester Evening News
Entertainment
Rachel Pugh

Beauty fans impressed by £14 Boots foundation that's so good it rivals Estee Lauder and stays on for 30 HOURS

Beauty fans are heaping praise on a £14 budget foundation that airbrushes skin to 'perfection', and lasts all day long without budging. The budget £14 foundation has had hundreds of impressive reviews online, and people are taken aback by just how 'perfect' it makes even the most blemished skin look - and it lasts for 30 HOURS.

One loyal Estee Lauder fan ditched the designer foundation, which costs on average £38 per bottle, after trying Boots' £14 budget option. Other shoppers are now using the £14 Max Factor foundation instead of buying more expensive brands such as NARS, Charlotte Tilbury and MAC.

Max Factor's Facefinity All Day Flawless Foundation is a full-coverage liquid foundation which also features a built-in primer and concealer. The budget foundation, which can be found at Boots, also contains SPF - making it a four-in-one product which can substantially decrease how much shoppers are spending on a beauty routine.

READ MORE: Beauty fans will 'never buy mascara again' since trying 'magic' £33 serum that makes lashes grow long in DAYS

The budget £14 Boots foundation has an oil-free formula which lays down a smooth base that grips makeup and holds it in place for 24 hours, while masking imperfections, dark circles and pores. The budget foundation has been crafted with Max Factor’s Flexi-hold technology that helps create a durable makeup-protecting film that feels barely there and sits comfortably on skin, and offers longwearing and featherlight coverage that moves with skin’s motions to avoid nasty creases or settling in fine lines.

Max Factor Facefinity All Day Flawless Foundation 30ml is currently priced at £13.99 on the Boots website, and is reduced down from the same price to £10.39 on the LookFantastic website.

One five-star reviewer said: "I bought this when I'd forgotten to pack my usual foundation. I think the price is great, and it's really good quality for a high street foundation. I prep my skin with skincare then primer, and apply the foundation with a beauty blender. The coverage is really even and buildable (covers my spots really well), and the colour is a perfect match for me. The matte finish is great because it stops me looking oily, but also isn't so matte that I look cakey or dusty! It definitely does have an airbrush finish like it says. It lasts for hours."

Another wrote: "This product gives you a nice complexion to your face makeup without showing too many wrinkles." A third Boots shopper said: "I had been searching for a while for a new foundation, this one was recommended by a friend so I gave it a try. It's great, its smooth and applied easily and evenly. It certainly does last all day, it feels light and colour is great for me. Give it a try you won't be disappointed."

Another beauty buff said: "I love this foundation ,it has a great coverage and does not settle in pore or lines ,it’s very natural finish as I’m 65 it’s hard to find the right formulae for older skin." "Love this foundation. Lasts the whole day with no need for touch ups," praised somebody else.

A former Estee Lauder fan said: "For years I have been buying EL foundation which costs a fortune. No more. This Max Factor Facefinity is fantastic. I find I only need to use 2 pumps to get full coverage. It stays in place all day too." "I have been looking for a foundation for my wedding, to match my combination skin type. Normally I struggle with matte foundations being too cakey and sticking in my pores, whilst lighter foundations slide off my skin by the end of the day. I have found the solution with this foundation - sits so nicely on my skin (especially if I blend out with a beauty blender), and stays on all day. I recently wore it to a wedding and didn’t even need to reapply!! It’s got great coverage for any blemishes, to be point I don’t need concealer, but it’s not heavy or cakey - just feels like skin. Honestly I could rave about it all day - absolutely love it. Would definitely recommend if you have tricky skin. Max factor, please do not discontinue this product, I would cry!!!" read another glowing five-star review.

You can buy the Max Factor Facefinity All Day Flawless 3in1 Liquid Foundation with SPF 20 for £13.99 on the Boots website here. Alternatively, it's currently on sale for £10.39 on the LookFantastic website here.

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