The Apprentice took to our screens once again on Thursday evening and came to a surprising conclusion as Karren Brady had viewers talking.
Week four of the BBC series saw the group invited to the National Maritime Museum in Greenwich to receive a briefing from the business magnate, reports The Mirror.
Lord Sugar described their newest venture the fish business – finding a catch of the day and devising their own fish dish to sell to the public.
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The Apprentice contestants also had to sell to a leading corporate client and the team who hauled the biggest overall profit would win the task.
Teams are now mixed with both men and women at this point in the competition. Half of the two teams were sent to Cornwall to find their catch of the day while the other sides stayed in London to approach a top corporate client.
When it came to both groups having to sell their products cooked - consisting of crab arancini and tacos - the competition was tough between Diverse and Infinity.
An amalgamation of bad business judgment and poor planning meant that one team was clearly falling short by comparison.
Back in the boardroom, there was nowhere to hide and 52-year-old Karren did not hold back when it came to her turn to discuss the team's failings.
At one point she spoke up several times as Alex Short tried to explain what had happened with their sales, telling him: "I think you should tell Lord Sugar the truth..."
But she didn't stop there and when Alex claimed that he didn't realise he could offer the crab in his sales, Karren butted in and told him: "You forgot! C'mon Alex, you forgot."
Viewers were quick to notice Karren's comments, including her facial expressions, and took to Twitter to share their views.
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Shaheen tweeted: "Karen's facial expressions & twisting the knife in is legendary #TheApprentice."
"Karren loving every second of asking Alex what time he's meant to be delivering the fish to the restaurant, knowing he never arranged it <3 #TheApprentice," @Ariande_Reviews commented.
Not everyone found Lord Sugar's aide's comments amusing, with some viewers thinking her intervention was overstated and focused too much on 'shaming' the contestants.
@novembernoush said: "Karren was a right snitch this week; so was Tim actually.. it was never like this in the early days with Nick and Margaret.. now it seems more about shaming the candidates at any given opportunity instead of pointing out their professional errors on the task.. #TheApprentice."
While others thought her comments highlighted how 'bad' the team had been through the task. "You know it’s really bad when @karren_brady actually talks to the team #theapprentice," said @DanielDm27.
It seems that Karren's comments may have had an influence of Lord Sugar's latest decision as he ended up firing Alex.
Alex looked devasting as he left the boardroom after being fired and told the camera: "I feel like Lord Sugar has definitely made a big mistake by firing me.
"I stepped up to be PM when no one else wanted to and unfortunately it's cost me the place on the process," he added.
Meanwhile, Brittany Carter, a candidate from Bristol on the 16th instalment of The Apprentice has been sailing through the competition so far.
It was revealed she set up a fitness brand just days before the series began at the start of this year.
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