Wim Hof is taking on board eight celebrities who will, as the title suggests, face their fears.
The extreme athlete - also known as 'Ice Man' - has dedicated his life to showing others just what they can achieve when they put their minds to it.
Some of the celebs have so far said that they have managed to complete tasks that they never thought possible.
Many viewers were even being taken aback by the celebs reaction to the breathing challenge last week - which saw some of the participants brought to tears.
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Wim is said to have previously ran a half marathon above the Arctic circle barefoot, submerging himself in ice for 1hr 52 mins and climbing Mount Kilimanjaro in just his shorts and shoes
Now, he is teaching the benefits of cold-water therapy for decades, with a huge following including A-listers and athletes around the world.
Taking part in the show are:
- Alfie Boe OBE
- Chelcee Grimes
- Dianne Buswell
- Gabby Logan MBE
- Owain Wyn Evans
- Patrice Evra
- Professor Green
- Tamzin Outhwaite
Presenters Lee Mack and Holly Willoughby described the event as a 'snow storm' and even took part in the challenge themselves to show the celebs what they were about to take part in.
The Ice Man has been applauded for helping the celebs deal with their fears - and people at home have even said that the snow storm challenge reminded them of the final of ITV's 'I'm A Celeb'.
Taking to Twitter, one said: "This snowstorm thingy's kinda like the BBC's, extreme version of ITV's (I'm A Celebrity... Get Me Out Of Here) 'Celebrity Cyclone."
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Another added: "The #BBC series #FreezeTheFear with #wimhof is proving to be a great watch and also showing what a terrific double-act Holly Willoughby and Lee Mack make as presenters."
A third commented: "I’m a celeb final vibes."
A fourth tweeted: "I’m loving #FreezeTheFear with @Iceman_Hof It’s defo my new #guiltypleasure plus it’s not about celebrities talking b*******! It’s tackling real issues. Do I fancy doing the challenges? Errr…"
