Series 19 of Dragons' Den has taken viewers by storm, with new addition Steven Bartlett making an impression in the den with big cash investments.
But, although the Dragons have been busy investing into potential business success stories this year, they have massively missed out in the past.
According to one investment expert, money.co.uk, the Dragons have missed out on £17,286,500 since the show first aired in 2005 with no-investment pitches.
Whether it's haircare giants, Tangle Teezer, or Bristol's very own children's favourite Trunki, the Dragons have missed out on some serious cash returns as a result of turning down business opportunities.
Here is the full list of investments that the Dragons have missed out on.
Tangle Teezer
What is it? Detangling hairbrush brand
Estimated value: £65,000,000
Investment requested: £80,000
Stake: 15%
Profit Loss: £9,670,000
Oppo Ice Cream
What is it? Ice cream with up to 60% less sugar and calories than regular ice cream
Estimated value: £85,700,000
Investment requested: £60,000
Stake: 7%
Profit loss: £5,939,000
Cup-a-Wine
What is it? A single-serve plastic glass of French wine with a tear-off lid for when you are on the go
Estimated value: £3,110,000
Investment requested: £250,000
Stake: 25%
Profit loss: £527,500
Trunki
What is it? A Bristol-based brand that designs ride-on/carry-on hand luggage for children
Estimated value: £10,000,000
Investment requested: £100,000
Stake: 10%
Profit loss: £900,000
Approved Food
What is it? An online discount food retailer based in South Yorkshire, which sells items that are near or past their best before date and are considered difficult to sell by other retailers
Estimated value: £4,000,000
Investment requested: £150,000
Stake: 10%
Profit loss: £250,000
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