A BBC commentator has taken at swipe at Lord Sugar for his "symbolic men" comment during England's win over Norway.
The success was a record margin of victory for a team at the European Championship as the Lionesses continue their push for a first tournament success. But with the game close to half-time and England six goals to the good the commentator chose to address a comment made by Sugar on social media earlier this week.
The former Tottenham owner and businessman took aim at what he thought was a lack of diversity on the broadcast team at the weekend. He tweeted: "I am watching the women football and notice that ALL the commentators are women. I also note when mens football is on there is a symbolic female commentator to cover the broadcasters a***. Should I complain there should me a male commentator in women's football."
Those comments clearly left their mark and Robyn Cowen made a passing remark as she said: "That's a lovely shot of one of studio guests, Jonas Eidevall, one of the symbolic men. Good evening Lord Sugar."
Eidevall is currently in charge of Arsenal Women, who he led to second place in the WSL, finishing one point behind Chelsea. He and Ian Wright were part of the punditry team as they provided insight on the contest. Alex Scott, a leading figure in growing the women's game, completed the line-up.
Gabby Logan, a renowned TV anchor and among those to pioneer women's football coverage, responded to Sugar's initial tweet saying: "We have plenty of men working on this tournament Lord Sugar, don’t fret you’re not being eradicated."
Logan recently highlighted how much the women's game has grown with the WSL now a professional tournament, stating: "It feels as though the women’s game has been pushed forward in the past few years as much as it had in the previous three decades. Now that women can actually earn a living from playing football, it won’t feel as though they are sacrificing everything to play.”
England's game against Norway was seen as their toughest game of the group stage, although they've made light work of it. Their success comes after manager Sarina Wiegman demanded they score more goals following their win over Austria on opening night. She said: "We were a little rushed in (the) final third.
"We did create lots of chances, but the final touch or the choice on the ball to shoot or to cross or take on someone, we can do that better. But the most important thing was that we scored one, kept a clean sheet, which was nice, and got the three points."
