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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike Bohn

Bare Knuckle FC announces multi-year broadcast partnership with DAZN

Bare Knuckle Fighting Championship will have a new home for viewers to see its upcoming events.

BKFC officials announced on Friday that the promotion has entered into a three-year broadcast agreement with DAZN Worldwide that will include live fight cards for subscribers, additional pay-per-view events and other various shoulder programming.

The deal kicks off with the BKFC card in Marbella, Spain on Oct. 12, according to a press release issued to MMA Junkie.

“Our partnership with DAZN represents a major inflection point in BKFC’s global expansion,” BKFC president David Feldman said in a statement. “This three-year deal allows us to bring the adrenaline-pumping action of BKFC to an even larger, worldwide audience. DAZN shares our vision of elevating the sport of bare-knuckle fighting, and together, we will deliver an unparalleled experience to combat sports fans across the globe.”

BKFC put on its first event in June 2018 and has since experienced a slow but respectable growth in notoriety.

Former two-division UFC champion Conor McGregor recently gained an ownership stake in the company, and has put forth a legitimate effort in pushing the brand using his massive platform.

BKFC has tested various broadcast partners during its more than six years of existence, but the DAZN deal marks the most noteworthy collaboration to date.

“We are thrilled to become the exclusive home of BKFC’s premier events, said DAZN senior vice president of North America Jared Kass in a statement. “This collaboration speaks to DAZN’s dedication to delivering innovative and unforgettable combat sports experiences. With BKFC now part of our portfolio, fans worldwide will have access to some of the most exciting fights and content in the sport.”

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