A bakery group that works with brands including Disney has opened a new Warsaw office as it continues to expand its footprint in Central and Eastern Europe.
Baker & Baker - based in Bromborough, Wirral - opened the Polish office this week to serve as a hub for retail, wholesale and food service customers in the region. It will also include a baking studio that will host meetings and tasting sessions.
Baker & Baker is a leading supplier of baked goods including doughnuts, muffins, cookies, cakes and speciality bread.
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It operates under brands including American Bakery, Goldfrost and Concadoro, as well as having licensing brand agreements with Mondelez and Disney.
Baker & Baker has seen strong growth in Poland recently and will also retain its warehouse there. It also has other staff in key markets such as Slovakia and Hungary. bakery products for those markets will continue to be manufactured at Baker & Baker’s sites in the UK, Germany and Portugal.
The group, formerly called CSM Bakery Solutions, opened an office in Dubai last year.
Ryan Perera, International Sales Director at Baker & Baker, commented: “We’ve taken our time to ensure our new Polish office meets the geographical and functional needs of our employees and customers. The disruption caused by COVID-19 created a significant delay to the project, as we’ve had long-term aspirations to create a formal presence in Poland. We’re extremely pleased to get started.
“Our new office provides us with a hub in Eastern Europe, ensures that we are closer to our customers on a day-to-day basis, and will allow us to take advantage of new customer and innovation opportunities.”
