The Great British Bake Off fans were left less than impressed as the latest episode of the hit Channel 4 aired, but appeared to feature a major format change.
As Custard Week got underway in the infamous white tent, viewers of the show were quick to notice the episode lacked much baking.
Instead, the contestants were tasked with creating a floating island using poached meringue, before creating six pistachio praline ice creams in the technical round.
However, as the hopefuls made ice cream and ice cream cones from scratch, some viewers turned to social media to point out that the items on the menu were lacking an essential component of Bake Off.
As the episode got underway, viewers took to Twitter to complain there wasn’t much baking going on.
Taking to Twitter, one fan wrote: “Is it just me but are most of the challenges on GBBO no longer baking!?"
“Ice-cream? In what way is that baking??”, as one user put it, while another agreed: “Ice cream isn’t baking!”
“There’s no actual baking in this program anymore,” one viewer complained.
"Watching Great British Desert Off. Where did the baking go?" quizzed another, while a fellow fan said they "fail to see what baking was accomplished on the BAKE off".
"This floating island challenge is such a farce because none of it involves baking! What’s the point?!" said one viewer.
While another threatened to boycott the show completely and added: "Bread week with no bread. Mexican week with no baking and now 'custard week' GBBO has jumped the shark. This is my last season."
This comes after The Great British Bake Off vowed to create even harder challenges for contestants in the current series of the show.
The 13th year of the show has included themes based on Halloween, Mexico and custard for the first time.
Judge Prue Leith, 82, said: “In the very early years, the challenges were less challenging, but as the bakers have got better, the challenges have got harder.
“Can you imagine how difficult it is to judge 12 absolutely perfect, identical somethings? It’s impossible.
“So we need to have something that sorts the sheep from the goats.”
The standard has improved since the show began on BBC2 in 2010 with Mary Berry as a judge and Mel and Sue the original hosts, before Noel Fielding and Matt Lucas took over on C4.
The Great British Bake Off airs Tuesdays at 8pm on Channel 4.
