Gogglebox viewers were left feeling confused after the Channel 4 show was apparently snubbed by the live audience as they accepted their BAFTA for Best Reality and Constructed Factual.
Gogglebox took home the British Academy Film and Television Arts gong after tipping Married at First Sight UK, RuPaul's Drag Race UK and The Dog House to the award.
As creator Stephen Lambert and several stars including Mica, Lee and Marcus took to the stage, fans noticed something that was off-putting about the live audience, reports Wales Online.
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As Gogglebox fan favourite Lee went up to speak on behalf of the cast, people were concerned about the muted reaction by the audience.
As the camera panned over the onlookers, it became apparent that many people were not clapping, giving the feeling that the show had been 'snubbed'.
And as Lee made a joke about a duck, in reference to a much-hated, X-rated clip of a show on Gogglebox, there was an awkward air of silence from the crowd as nobody laughed.
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Fans took to social media to comment on this instance, with one Twitter user writing: "Snobs not clapping for gogglebox."
Another said: ""The audience seem quite snobby not wanting to clap for Gogglebox winning at the #Baftas LOL"
And a third wrote: "#BAFTAS that went down like a lead balloon ... And they walked off quickly... Hmmmm."
Others said: "Duck mention, down like a lead balloon."
Gogglebox resumes on Friday, May 13 at 9pm on Channel 4.