Recently, there has been a surge in the emergence of a new breed of social media power players, particularly in the realm of business-to-business (b2b) creators. These individuals are leveraging their online presence to not only build personal brands but also to launch successful businesses and services.
One notable example is the launch of Maya, an AI and Real Estate assistant, by Fredrik Eklund, a prominent figure from the reality TV show 'Million Dollar Listing.' Eklund's foray into the digital space aims to provide a valuable service for buyers and sellers navigating the complex real estate market.
Another key player in this space is Hunter Hammond, who co-founded Assembly, an umbrella of agency brands, with b2b creator Sahil Bloom. Bloom, a former Private Equity professional, has amassed a significant following through his insightful content on finance and personal development shared on platforms like Twitter and Linkedin.
Hammond and Bloom's Assembly currently offers a range of services, including video editing and design, to small and mid-sized clients. With a unique subscription model, the company is projected to achieve $10 million in annual recurring revenue.
While male b2b creators like Sam Parr, Shaan Puri, Nick Huber, Steven Bartlett, and Alex Liebermann have been making waves in the social media landscape, there remains a noticeable lack of female representation in this space. However, figures like Sophia Amoruso are beginning to carve out a significant presence as advocates for female leaders.
The rise of b2b creators has opened up a plethora of new business opportunities, with a growing emphasis on CEO branding, ghostwriting, and personal brand development. This trend is attributed to the rising costs of paid advertising and the increasing demand for authentic voices in a saturated content environment.
Looking ahead, 2023 is predicted to be a breakthrough year for b2b brands and creators on platforms like TikTok. Creators like Sahil Bloom are expanding their reach beyond traditional platforms to tap into new audiences and markets.
One key distinction in the monetization strategies of b2b creators is the focus on services rather than products. With a target audience of SMEs, these creators rely more on sales than marketing to drive revenue, making it a sector poised for significant growth in the coming years.
In conclusion, the landscape of social media is evolving, with a new wave of b2b creators taking center stage. These individuals are demonstrating the power of digital platforms in not only building personal brands but also driving business success, showcasing that in the modern age, the pen – or rather, the microphone – is indeed mightier than the sword.
