B&M shoppers have compared a £3 foundation being sold in stories to a high end product made by designer firm Estee Lauder.
According to reviewers, the product holds up to its more expensive rival and has been compared to Estee Lauder’s famous Double Wear, which is available to buy in stories such as Boots and John Lewis as well as online.
A TikTok reviewer was among the fans praising the W7 foundation, Liverpool Echo reports. Within the video, the reviewer said: "his W7 Legend foundation is a dupe for the Estee Lauder Double Wear. Estee Lauder’s - £39.50. B&M - £2.99.”
The Liverpool Echo reports the video shows off the two foundations side by side, with clear similarities in packaging including a gold lid and matching bottle shapes."
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B&M shoppers rushed to comment on the video, with one saying: "bought both foundations and barely noticed a difference!” and a second wrote: “W7 all the way!! That foundation is amazing.”
A third added: “The W7 foundation is AMAZING I use Double wear when I go out they have the same coverage doesn't last as long BUT great for everyday wear.” A fourth shopper said: “I have the legend foundation it’s so good and is the exact same as Estee Lauder foundation I soooo recommend lol.”
For more details visit B&M's website
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