B&M shoppers are loving a new "beautiful" waffle duvet the retailer recently shared a photo of on social media.
The high street budget store frequently posts photos of its latest must-have products on its Instagram page to keep shoppers up to date on what's new or popular in store. B&M recently posted an image of the new white waffle duvet from the brand's eco collection, and shoppers are desperate to get their hands on it.
The king size duvet set costs £30 and is made from 100% sustainable cotton. B&M shared the photo with the caption: "Cozy bedding vibes ALWAYS [bed emoji]! This 100% sustainable cotton king size bedding is a must-try if you're looking for a fresh look - with the waffle design helping keep you SUPER cozy [heart eye emoj]! When did you last buy new bedding?!"
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Shoppers were quick to share their thoughts on the duvet and tag their friends in the comments section below. One person said: “Beautiful I love this [heart emoj]”.
A second wrote: “So nice to see you are selling 100% cotton. I know where to go next time! So many shops in the UK don't have that for some reason.” A third simply commented: “Need” followed by a string of heart eye emojis.
One shopper tagged a friend and said: “this looks cozy!”. Someone else has already bought the duvet. They wrote: “This is so comfortable & washes so well! Ready to fall asleep in my super soft comfy bed right now”.
The white waffle duvet is available to buy in B&M stores now for £30. Find your nearest B&M here.
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