B&M is selling a foundation that shoppers say is ‘very similar’ to a designer brand.
A number of beauty products by the budget retailer were shared on TikTok by @latestdeals. Among them was a W7 foundation which has been compared to Estee Lauder’s famous Double Wear.
The TikTok was captioned: “5 B&M beauty dupes you need to know about.” In the video, Latest Deals said: “This W7 Legend foundation is a dupe for the Estee Lauder Double Wear. Estee Lauder’s - £39.50. B&M - £2.99.”
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The video shows off the two foundations side by side, with clear similarities in packaging including a gold lid and matching bottle shapes. The video has racked up more than 40k likes and hundreds of comments from excited shoppers sharing their thoughts.
Among the comments, one person said: “I bought both foundations and barely noticed a difference!” and a second wrote: “W7 all the way!! That foundation is amazing.”
A third added: “The W7 foundation is AMAZING I use Double wear when I go out they have the same coverage doesn't last as long BUT great for everyday wear.” A fourth shopper said: “I have the legend foundation it’s so good and is the exact same as Estee Lauder foundation I soooo recommend lol.”
B&M’s W7 Legend foundation is priced at £2.99, while Estee Lauder’s Double Wear foundation would set shoppers back £38.50 at ASOS and John Lewis. This means shoppers could save around £35 by opting for the B&M dupe.
You can shop B&M’s W7 Legend foundation in store now. You can also find your nearest B&M store here.
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