Ayr's new football analyst has lifted the lid on the hours of painstaking work behind United's surge to the top.
Irishman Shane Power is the latest recruit to the off field team at Somerset, and is already proving a key part of the high flying setup.
The Tipperary technical guru - who worked with the Irish FA before his move to Scotland - is transforming United's preparation for Championship games.
And he believes the club's commitment to invest in the right areas off the park will yield long term results on it.
Power, 27, already boasts a Uefa 'A' Coaching Licence and comes to Somerset highly regarded.
He told the Ayrshire Post: "I've already done a lot of coaching back in Ireland, and that's vital when you're analysing games in depth. At the end of the day you need that understanding to pass things on to the management team.
"I was keen from a young age to get into this side of things and after university got a chance to go in with the Irish under 17s doing analysis and also did the same at Cobh Ramblers.
"It's a job I thoroughly enjoy and although you need to put in the hours, I wouldn't have it any other way."
Power builds extensive dossiers on Ayr's upcoming opponents, as well as filming United's own games to study the positives and negatives of their play.
Each individual player is now able to access video clips, while detailed presentations take place every week to drill Ayr on their upcoming games.
Power said: "I look at everything about our opponents, from their strengths to their weaknesses, and any key traits I think I can pass on to the manager.
"Everything is packaged together to pass on to the players at the start of the week.
"I'll aim to watch at least three, if not five, of our opponents' previous games while putting that together.
"We also do a lot of analysis work around training so there's barely a spare minute but I'm loving it. We've had a great start to the season and long may it continue."
Power was convinced to flit across the Irish Sea and take up the full time gig in Ayr and has now set up home in the town.
He revealed: "I spoke to Graeme (Mathie) and Lee (Bullen) about the position here and they sold the club as a really progressive one that wants to do well.
"They important thing was that they didn't talk short term - everything was long term and what they wanted to produce down the road.
"In terms of my role, I have the chance to manage it by myself and have a lot of responsibility, so that really appealed to me.
"It's a job I love doing and everyone at the club is embracing it. There is a phrase that you can have 'paralysis of analysis' where you get so much of it that you don't know what to do with it.
"That's my job to ensure the information I have is passed on in the most effective way possible."
Power added: "For any club going forward, analysis is a massive part of football now. Even watching on TV, the pundits use telestrations to highlight key runs or movements.
"Coaches all want that now and as an analyst you need to work for a coach who is open to that. Some managers won't be as receptive and there's no right or wrong.
"But in the modern game you have GPS vests tracking how far people are running and strength and conditioning coaches, so why wouldn't you have analysts on board as well?
"If it gains you that extra one or two per cent over the course of the season then it's worth it."
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