Manchester United co-chairman Avram Glazer refused to answer questions about the progress of the takeover of the club at Saturday's FA Cup final.
The Glazers publicly invited fresh investment into Premier League giants late last year, though the process is continuing to drag on. English businessman Sir Jim Ratcliffe is battling Qatari banker Sheikh Jassim bin Hamad Al Thani for a full takeover of the club.
A range of other parties are also bidding to provide investment, with the Glazers remaining in control of the Red Devils. The slow progress of the takeover has left supporters, who were already disillusioned with the Glazers, increasingly frustrated.
Alongside the slow progress has been little communication from the Glazers about the takeover. There have also been increasing concerns that the Americans will not actually sell the club.
Avram has attended several games over the course of this season and has been far the most visible member of the family. Even he has remained quiet and on Saturday ignored Sky News as they attempted to question him in the Wembley mixed zone.
"Are you definitley selling Manchester United? Are you going to accept the Jim Ratcliffe or the Qatari bid? Why are you not speaking to the fans? Don't the fans deserve to know what's happening with the takeover?" Sky reporter Rob Harris asked.
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Glazer though merely carried on walking and paid Harris no attention, before striding through a door away from reporters. There has been widespread criticism of the way the Glazers have handled the process.
Former United captain Gary Neville has been leading that criticism, with the Red Devils icon furious with how the Glazers are treating fans. The former right-back recently insisted that the Glazers would end up staying in control at Old Trafford.
"Plainly obvious the Glazer family aren’t going to announce anything on the ownership until the season is closed! They’ve been spinning it out unprofessionally for weeks and months now," Neville tweeted last week.
"They know fan protests would have been more significant than they already have if matches were still being played and the end result of the sale process is unpopular. Basically any family members staying in would be deemed unacceptable by all fans. Is this why they’re holding off?"
As part of Ratcliffe's offer, the Glazers would retain a stake in United before the Englishman eventually buys them out. The owner of Ineos is a boyhood United fan and has a range of interests in the sporting world.
He is thought to have pulled clear of main rival Sheikh Jassim, who is looking to complete a full buy out of the Glazers. There is still no sign that a end point is in sight for the process, despite Avram Glazers' presence at Wembley.