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Glasgow Live
Glasgow Live
Entertainment
Katie Williams

Average price of nostalgic childhood chocolates soared by 153% since the 90s

Some sweets and chocolates can transport you back to your childhood, but the price - not so much.

An ongoing joke between Brits is that we can tell the rate of inflation by how much a Freddo is and new research has found that some of the most popular chocolates and sweets have increased by a staggering 153 per cent since the 90s.

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Getir reports that the average price of the iconic Freddo in 2022 stands at 30p - a whopping 200 per cent increase on the 1990s figure where the treat cost just 10p.

The price of a Mars bar has increased by a staggering 154 per cent, with its 90s price tag increasing from just 25p to today’s average cost of 64p.

Meanwhile, Snickers have similarly seen a dramatic increase in cost. In the 90s, their average cost was 24p and today this has skyrocketed by 171 per cent where the average price at supermarkets is 65p.

Chocolate / Sweet

Price in the 90s

Average cost today

% increase in cost

Fruit Salad Sweet

1p

5p

400%

Snicker

24p

65p

171%

Mars Bar

25p

64p

156%

Freddo

10p

25p

150%

Dip Dab

20p

40p

100%

Rainbow Drops

25p

50p

100%

Candy Necklace

15p

30p

100%

Cadbury Dairy Milk Chocolate Bar

45p

67p

49%

As for the humble Cadbury’s Dairy Milk Bar, the data shows that the price has increased by 49 per cent. Whilst back in the 90s it cost just 45p, today the average price of the classic treat is 67p.

Sweets are seeing a similar rate of inflation, with Fruit Salads having the biggest increase in cost out of the popular confectionary items analysed.

Fruit Salads used to cost 1p each in the days where pick ‘n’ mix didn’t break the bank. Nowadays, a bag of 250g (around 46 individual Fruit Salads) costs £2.35 - that’s 5p a sweet and 400 per cent increase in price since the 90s.

Amid inflation, the stark increase has accumulated from manufacturers facing challenges in increased production, ingredient and packaging costs.

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