As someone who is constantly surrounded by content creators, it’s no secret that they cop a bad rep when it comes to their careers. But now, punters at the 2024 TikTok Awards are attempting to bust that bubble of misconceptions and want to let folks know that the gig ain’t all peaches and cream.
On Wednesday, creators from across the nation gathered at Sydney’s Hodern Pavilion for the annual TikTok Awards — an event that is aimed to celebrate all creatives and their contributions to the short-form video platform.
While the idea of holding up a camera for a couple of minutes sounds like a super easy gig, the job comes with a lot of misconceptions and judgment from the public.
Speaking to PEDESTRIAN.TV, Creator of the Year nominee Jonah Singer (famously known as JOJOASMR) revealed that content creation requires a lot of behind-the-scenes planning and scheduling. A lot more than what people usually think.
“A huge part of content creation is more so strategising and thinking about ideas and stuff like that,” he said.
Foodie TikToker and CEO of the good ol’ burgs Chebbo also echoed that same sentiment, shutting down the perception that content creation is an “easy airy-fairy impromptu kind of gig”.
“There’s a lot of thought that goes in. A lot of planning. I can show you spreadsheets and little databases that I got for my video creation. Editing. There’s a lot more work that goes into telling a story in a 60-second clip,” the creator shared.
Another TikToker who slammed the stereotype that content creation is “easy” was Stephanie Coral Browitt, who opened up about how it’s been “daunting” creating videos about her story of surviving the 2019 White Island Volcano eruption.
@stephaniecoral96 I’m sorry but…. WHO IS DAT?!?! 😉😏😏😏. #survivor #burnssurvivor #eruptionsurvivor #burns #recovery #whiteislanderuption #burnsurvivor #qna #askstephy #reveal #imfree #garments #compression #reputationera ♬ original sound – Stephanie Coral Browitt
“It’s not always easy, especially for myself with what I do, sharing my recovery journey and having to open up and be vulnerable,” Browitt told PTV.
“It’s been a bit daunting and scary, but I find that by being honest and truthful and sharing my life with other people, it’s brought me a lot of support and help in my own mental health and in my own recovery journey.
“People have this idea about social media and a lot of the times it can be a bit negative but I think there’s a lot of positivity that can come from it also.”
While a handful of creatives called out the stereotype that content creation was an easy gig, TikTok Comedian Star McGowan slammed the industry in itself, as well as how influencers are treated beyond the camera.
“The industry can be really toxic and really bitchy,” McGowan said.
“It’s really important to remember that we’re all actually just humans right?”
At the end of the day, content creation, no matter if it’s a 60-second video or an hour-long documentary, it’s still a form of storytelling and we gotta give props where props are due.
Especially with content that revolves around education and awareness, like Browitt’s recovery journey, it’s truly important and emotionally taxing for the creator to share with the world.
Hopefully, with the huge range of content that TikTok has to offer for audiences across the globe, folks start to shift their mindset and recognise how much heart goes into content creation.
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