A Swansea vodka brand has launched alcoholic lollies - and people are loving them. Au Vodka's lollies are in one of its most popular flavours - blue raspberry - and each has a 5% ABV.
They cost £2.99 per piece, and have been formulated with a special syrup which Au says creates a sweet and refreshing taste. The packaging is in the familiar gold colour - which is iconic to its vodka bottles. And it seems fans of the brand have already given the new products a big thumbs up, with many leaving comments on social media about how they can't wait to try them out.
There were 1,126 comments left on a post on Au's Instagram page, whilst 469 have discussed the new product on its Facebook page. Among them, people have commented: "This is genius" and "Now that's a game changer." Others have written: "These look amazing" and "I need this in my life."
Au has become the biggest super premium vodka brand in the UK in terms of sales, with the exception of Smirnoff, and in the space of a year, grew from a small office in Swansea city centre to a warehouse in Cwmdu industrial estate. You can read more about the story behind the brand's growth by clicking here. The company has also recently launched another new product, ready to mix cans.
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Co-founder of Au Vodka, Charlie Morgan, said: “Having brainstormed next moves for the brand and with summer coming up, we saw a huge demand for products that offer more versatility to enjoy wherever, whenever. With the new launch of Blue Raspberry Ice Lollies and Ready to Drink Cans having taken social media by storm, it’s evident to us that these are the kind of products that people are looking for to fill that gap within the market." You can get more Swansea news and other story updates straight to your inbox by subscribing to our newsletters here.
Fellow co-founder, Jackson Quinn, added: “Our recent launches skyrocketed on our social media pages, collectively reaching 100 million people through our social campaigns so far. Our ice lollies, having only launched last week, instantly went viral on TikTok and Facebook and within six hours had completely sold out. On top of this, our ready to drink cans pre-sold one million cans to wholesalers who have estimated that this will be the most in demand drink of the summer."
You can purchase the ice lollies and ready to mix cans on the Au Vodka website by clicking here. The company said they would also soon be available in stores, with the locations to be confirmed.
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