Online clothes retailer ASOS is potentially planning to open up a pop-up store on the high-street that will sell clothes to its customers at a discounted price.
Sources close to the fast-fashion brand have said it is considering opening up a 'temporary, pop-up outlet' that would sell clothes at a cheaper price than on its website. It has been reported the outlet would be stocking clothes that are out of season at a discounted price in a bid to get rid of their excess stock.
The new store would only be a temporary measure as the brand has no plans to open up a physical store, reports The Mirror.
It comes just after ASOS announced a major financial loss as customers are tightening their budgets and spending less on fashion during the cost of living crisis.
The online fashion firm saw a loss of nearly £32m in the 12 months to August, compared with a profit of £177m last year, and they expect shoppers to cut back further amidst rising costs.
ASOS - which owns Topshop and and Topman - has said it is facing "an incredibly challenging economic environment" at the moment.
It also expects to see a "decline in the apparel market over the next 12 months" but "remains confident in its ability to take share against that backdrop".
ASOS said it will make another loss in the next six months - partly because it will need to slash prices to shift stock.
In June ASOS warned that a cutback in spending by shoppers amid the cost-of-living crisis would dent its profits.
The group slashed its outlook for sales and profits after seeing a sharp rise in order returns, as customers reined in spending in the face of rocketing inflation.
ASOS are not the only online fashion brand to struggle financially post-pandemic, which has seen shoppers return to the high-street, instead of shopping online as much.
Manchester-based firm Missguided recently fell into administration earlier this year before being bought over by the Frasers Group in a multi-million pound deal.
Boohoo has also issued a profits warning as they see a shortfall in customer demand for clothing during the cost of living crisis.
Don't miss the latest news from around Scotland and beyond. Sign up to our daily newsletter here.
