ASOS has brought back a nostalgic fashion brand that has sent 90s babies wild.
‘Tammy Girl’, launched by Daisy Street on Asos features 32 different styles including halter tops, ruched mini skirts and one shoulder butterfly tops. The brand focuses on Y2K fashion, an on-trend nostalgic style resembling 90s and early 00s fashion.
The collection ranges from £15 to £40 and is available to purchase on ASOS now. Shoppers were quick to share their excitement on Twitter about the return of the brand.
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One Tammy Girl fan said: “Todays a good day, Tammy Girl is back for us 90s kids x” A second shopper tweeted: “Fully triggered with TAMMY GIRL being sold on the ASOS website.”
A third said: “THEY HAVE GOT TAMMY GIRL ON ASOS!!!!!” A fourth added: “Have I woken up back in the 90s? Just seen Tammy Girl is on ASOS.”
Daisy Street’s Managing Director Tay Singh said, “This is a very exciting move for us at Daisy Street. Over the past 10 years we have worked hard to become one of the leading fashion brands for the Gen Z and Millennial customer. Staying true to our values as a brand, the re-launch of Tammy Girl is an extension of who we are.”
Tammy Girl stores shut down in 2005 when they were bought by BHS. BHS then collapsed 11 years later in 2016, but had already stopped selling Tammy Girl in 2014.
Shop the new collection here and prepare for a blast from the past.
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