This is the moment the Danish billionaire who is the largest shareholder in ASOS is caught speeding 82mph in a 60 zone and slapped with a £100 fine.
Anders Holch Povlsen is the owner of Bestseller, an international fashion business, and the biggest shareholder of online fashion giant ASOS.
Worth £6.1billion, Mr Povlsen is Scotland’s richest man and its biggest private landowner, controlling almost a quarter of a million acres of the Highlands.
Despite this he is known for enjoying a whisky at his local like anyone else and driving round in his VW Golf.
But on the latest episode of the BBC docuseries Highland Cops Mr Povlsen was caught speeding and hit with a fixed penalty notice.
The 50-year-old was trailed for several miles by officers, clocked going at 82mph, before he was stopped and fined £100 and given three points on his licence.
In the show, the officer said: “He was detected at 82mph in the 60 limit, so a bit too fast. We'll just try and get him stopped as soon as we can.”
They followed him along winding roads for several miles and when it was safely possible, they stopped him and Mr Povlsen got out of his car to greet them.
In the video officers showed him his speed after he was pulled over driving his VW Caravelle van.
It was then they explained how he had been caught driving over the speed limit travelling uphill at Achinduich, in the Scottish Highlands.
As they showed him his speed on the speed gun, the officer said: “That’s your speed recorded there, 82, at that speed there’s two ways we can deal with it. There’s a fixed penalty, which is three points and a £100 fine. Alternatively if you don’t accept that I can submit a report to the court.”
The billionaire replied: “That’s fine, it’s a … it’s a nice sunny day” as he said there had been no traffic on the road and paid the fine without trouble.
The officers asked him to confirm his name, even though they recognised him.
One officer said: “When we dealt with this gentleman, I recognised who he was straight away.
“He does a lot for the Highlands, he's invested a lot of money up here, and he's got a really good interest in the environment and protecting the Highlands for what it is. But irrespective of that, we have to treat everybody equally.”
Mr Povlsen first came to Scotland when he was a young boy in the 1980s and since fell in love with the country.
He has spent over £100million accumulating more and more property and land, beginning in 2006 when he spent £7.9million on Glenfeshie.
Over the years he added more and more land, and has a “200-year vision” that involves rewilding the land.
He had planned to pass the estate along to his children but tragically three of his four children were killed in the East Sunday bombings in Sri Lanka in 2018.
