Ashley Tisdale has a "hair ritual" after spending so long in a "horrible cycle".
The 'High School Musical' star has reflected on her Being Frenshe brand stepping into the hair care market with a range of wellness products inspired by her own journey.
She told Women's Wear Daily: "I have a real hair ritual because I have been through a long journey.
"When I was younger, I got my hair cut off like 10 inches and dyed blond for a role. It started with bleach, and then it was just a spiral from there, where it was extensions…
"It was a horrible cycle I was in, and then I would color my hair pink and all of these different colors.”
The 39-year-old star was diagnosed with alopecia areata - which causes patchy hair loss - in her 20s, when she was appearing in the likes of 'High School Musical' and 'The Suite Life of Zack and Cody' on Disney Channel.
She added: "We take for granted our hair until something happens, until we’re diagnosed with something, or until we see a bald spot…
"When I started to think of different categories to go into, this felt very natural and right.
“There’s not a line that’s purely about taking care of your hair and giving your hair a moment.”
In the build-up to the collection, Ashely has shared her daily routines and life experiences with alopecia on social media, alongside with hacks and reflections on her various styles.
Her customers have been calling for hair care, and they have managed to guess what's coming next for her brand.
She said: "It’s wild that they are so in tune with what we’re doing. They’re asking for certain things, and it’s like ‘We were thinking that way as well.’
“The hair line comes from my personal life [and] that is a lot of the driver to this line. I am grateful that people connect with that.”
