High Street chain Asda has earned a reputation for wowing customers with its innovative range and new products.
The supermarket giant has become a firm favourite with parents as they flock to social media to check out what will be coming to the shelves of their local store next.
And the retailer has proved a particularly big hit with its novel food and drink range - so it was with little surprise that punters came across another new design.
The MEN reports how a popular food discovery page shared an image of the Asda's newest cake - shaped to look like an adorable little guinea pig.
The post on NewFoodsUK was captioned: "New Ginny the Guinea Pig Cake now available at Asda!"
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It wasn't long before the cake caught the attention of social media users, and the likes, comments and shares started piling up.
Since being posted, the image has racked up an insane 49,000 comments, 4,000 shares and 12,000 likes.
One person said: "Love this!! Too cute to eat."
Another wrote: "Wow! This is lovely! I used to have lots of real piggies but my dog would eat them now. I'll have to have a cake guinea pig instead."
"I want a Ginny pig cake! Actually I would settle for a good old caterpillar cake, supermarket cakes are so boring here," said a third.
However, some people pointed out that the cake could 'freak' children out.
"How to freak out every child who has had a guinea pig, ever," joked one shopper.
A second critic jested: "Lovely but we had tears when cutting Colin the caterpillar up it will be a full melt down with a guinea pig."
"I love it but imagine the trauma of taking a knife to it, especially at a kids birthday party.," said a third.
Ginny the Guinea Pig cakes are available in Asda stores and online now and cost £10 each.
