Supermarket shoppers who get their groceries from some of the countries biggest supermarkets have been issued another stark warning on grocery prices.
Latest data from research firm Kantar has found that shoppers are set to see their annual grocery bills jump by a further £454, as inflation reaches its second-highest level. The report found that grocery price inflation has leapt a whopping 9.9% over the four weeks to July 10, rising sharply from 8.3% in the previous month.
Kantar researchers found that essential items such as butter, milk and dog food have seen the steepest increase in price over the past year.
It comes as supply chain issues and labour pressures have led to an increase in the cost of food production, reports The Manchester Evening News.
Fraser McKevitt, head of retail and consumer insight at Kantar, said he expects the overall record for grocery inflation to be surpassed “come August”. He added: “All this means that people will be feeling the pinch during our first restriction-free summer since 2019.
“Taking a barbecue as an example, buying burgers, halloumi and coleslaw for some al fresco dining would cost you 13%, 17% and 14% more than it would have this time last year.”
The researcher also said that supermarkets have seen a 14% jump in ice cream sales and a 66% rise for sun care products over the month as Britons experienced soaring temperatures.
It came as total supermarket sales increased by 0.1% over the 12 weeks to July 10, the first time the market has been in growth since April last year. German discounters Aldi and Lidl continued to see rapid sales growth – with increases of 11.3% and 13.9% respectively – as shoppers turned to them for cheaper prices amid pressure on their household budgets.
Tesco also remained the only one of the big four grocers, which also include Sainsbury’s, Asda and Morrisons, to report growth for the quarter. The weakest performer was Morrisons, which witnessed a 6.7% drop for the period, according to the figures.
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