Supermarket shoppers are heaping praise on Asda for a kindhearted Christmas gesture. The retailer has been dishing out free money to hundreds of thousands of shoppers just two days before Christmas which is helping many to reduce their shopping bills during the festive period.
Asda has been thanked for the initiative.
Customers received the money under the retailer 's loyalty programme. Customers who sign up to the scheme can earn vouchers, giving them money off their food bill. Rewards are put into a cash pot within their account before being applied.
But the rewards scheme has had issues with the pots failing to update, meaning thousands of shoppers did not get their reward. Customers complained that the cash had vanished and in some cases, even been used.
The retail giant has since reimbursed those who missed out by adding £5 for free. One customer said the initiative has been called a "colleague incentive" to ensure the accounts can be topped up with the free money in time for Christmas.
Usually, customers have to complete 'missions' to gain cash in their pots.
On Facebook, shoppers praised the gesture. Kyla Matthews said: "I got mine yesterday."
Sarah Isitt said: "Was a nice freebie." Mark Mcsporran wrote: "They gave me £50."
Cheryl Melia said: "Got mine." Recca Rebecca Manders added: "I got 10 pound I don’t work for Asda either."
Customers who have recently lost Asda Rewards are advised to contact Asda customer services or head into their local store and speak to staff. A spokesperson for Asda told the Mirror Online: "Millions of customers are enjoying Asda Rewards and have earned in excess of £50m into their Cashpots since launch.
"After noticing a small number of customer Cashpots were taking longer to update than normal, we have topped these up with £5 for customers to spend on their big Christmas shop."
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