ASDA shoppers have praised the supermarket giant after they announced an initiative to help people struggling with food bills.
Due to the rising cost of living, people are able to put less food on their tables. The latest research shows exactly half of all adults said they are buying less in a food shop, with an equal proportion saying they are spending more than usual to do their normal shop.
Inflation - the measure of how much more expensive things are getting for households - has reached 40-year highs in recent months. Many people are now struggling to pay to feed their own families.
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ASDA recently launched a new Just Essentials range - which aims to keep prices as low as possible, but now they have gone one step further, reports the M.E.N. Announcing their new scheme on Instagram, ASDA said: "Today we’re thrilled to launch our Essential Living Hub - an online money-saving advice site to help parents navigating the cost-of-living crisis who face a new financial challenge this summer – managing the summer holidays on a budget.
"The ‘Essential Living Hub’ is a one-stop website where customers can access a wide range of hints, tips and hacks, which go beyond the weekly food shop, covering how to save energy, budget better, buy and cook smarter, entertain the kids for free and even eat out without paying a penny.
"The hub comes as more than three-quarters of parents (78%) told us they would have to cut back on holiday activities such as day trips, cinema visits and eating out because they are struggling to afford these treats."
On the website, you can find plenty of recipe tips to cook on a budget, as well as advice on how to take your family out for pennies this summer. Praising the initiative, Instagram user @at_dads_table said: "Great initiative." @freedomfostering wrote: "This will be so useful for so many people."
Another commented: "This is great to hear." dream1ncolour said: "Incredible."
You can check out ASDA's new Essential Living Hub here.
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