Asda restricts sale of Prime as KSI and Logan Paul drink flies off shelves

Asda is restricting the sale of energy drink Prime as stock is flying off the shelves.

Despite regular deliveries of the product, it's struggling to meet demand as youngsters are desperate to get their hands on it.

If you're wondering what it is, Prime Hydration energy drink is a product from YouTube stars KSI and Logan Paul, who between them have more than 50 million subscribers.

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The pair were boxing rivals before coming 'together as brothers and business partners' and branching out to take on the likes of Coca-Cola and Pepsi.

Customers are restricted to a maximum of three bottles, but many are struggling to get their hands on it at all (Manchester Family / MEN)

Their drink is widely sold in America but in the UK, it's exclusive to Asda, where it costs £2 a bottle and comes in different flavours, including Lemon Lime, Tropical Punch, Ice Pop and Blue Raspberry.

But with stock flying off the shelves - to mainly tweens and teens - the retailer has set a limit meaning customers can buy a maximum of three bottles each.

The MEN's Manchester Family visited the Asda Horwich Superstore, at Middlebrook Retail Park in Bolton, twice this weekend, to find that the shelves were bare.

It's been a similar scenario at other stores across Greater Manchester, where families have been reportedly queuing from 5am to get their hands on the drink.

Prime Hydration, from KSI and Logan Paul, is flying off the shelves (Manchester Family / MEN)

There have also been reports of the product being sold on eBay at hugely inflated prices.

A spokesperson for Asda confirmed the three per person limit, saying 'it is a very popular product and we are receiving regular deliveries to stores which are stocking it'.

The only other official stockist is Arsenal's Emirates Stadium, as it's the club's drinks partner. Other than that, you can order from the UK website when stocks are available.

Has your child been asking for the drink? Have you struggled to find it? Let us know in the comments here.

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