Asda have just announced two brand new vegan ranges just in time for those trying out Veganuary in 2023.
With over 112 new vegan and free-from products set to launch in 2023, Asda’s making it easier than ever to enjoy a meat-free month. The two ranges are called OMV! and Plant Based, and do exactly what they say on the tin.
The OMV! range contains more upmarket treats sure to keep you full, whilst the Plant Based range offers nutritionally balanced meat-free meals that don’t compromise on flavour. The full range will be available to buy in-store throughout 2023, with select products also available to buy online now.
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So, what products are on offer in this vegan-friendly new range? New for January 2023, Asda’s OMV! Hot & Spicy No Chicken Burgers (£2.25) are a must-try.
Prepared with a succulent pea and wheat protein blend and encased in a zingy hot and spicy crumb, they’re perfect for pairing with the delightfully soft OMV! Brioche Burger Buns (£1.15), for an easy Friday night dinner with family or friends.
For those missing a hearty fry-up on those cold, January mornings, the Plant Based by Asda Bacon style rashers (£2) are a brilliant choice. Made with wheat protein, and nutritionist-approved, the 100% vegan rashers can be indulged on in between slices of soft farmhouse bread, or as an accompaniment to the juicy and flavour filled OMV! No Pork Caramelised Red Onion Sausages (£2).
For those eating lunch on the move, Asda’s new ranges also include on the go options, such as the Plant Based by Asda Chick*n Caesar Wrap (£2.75) – a bar-marked tortilla wrap complete with flame-grilled soya protein pieces, vegan Caesar style mayonnaise, lettuce, tomato, gherkins and alternative to Italian style hard cheese.
Also included is the OMV! No Prawn Sandwich (£2.75), an Oatmeal bread sandwich with a vegan prawn alternative marinated in a vegan Marie Rose sauce.
Additionally, Meat-loving Married at First Sight star Zoe Clifton has been announced as the unlikely ambassador for the brand’s new OMV! And Plant Based by Asda ranges.
Renowned vegan-sceptic Zoe is vowing to go vegan for the month of January, eating products from the ranges and sharing her verdict on vegan cuisine, supported by her plant-based partner Jenna.
These products can be viewed online on the Asda Groceries website, or instore right now.
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