Asda has launched its first-ever loyalty scheme nationwide.
The supermarket giant is introducing Asda Rewards across the country following a successful trial. Shoppers will be able to earn vouchers to save money on future grocery bills at Asda by using the app.
The scheme was first trialled in its 16 stores across West Yorkshire and the West Midlands last year, but it will now be implemented nationwide in 633 stores across the UK, reports the Mirror. To get started, shoppers first need to download the Asda Rewards app and create an account.
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The app can be downloaded from Apple App Store and Google Play store. Each time you shop online or in store, you will be credited with Asda Pounds by scanning the barcode or logging into your account at checkout.
The Asda Pounds will be added into a Cashpot where the balance can be converted into vouchers to spend at the supermarket. You can add to the Cashpot through missions and Star Products.
Different missions are added to the app regularly - ranging from buying a certain number of products from a particular department, to spending a minimum amount over multiple visits.
Mission examples include: ‘spend £50 by September 30 to earn £1.50’ or ‘buy five health and beauty products by 24 August to earn £2’ and more.
Star Products are attached to specific products - a mix of branded and Asda own-brand - for reward bonuses where you receive an instant Cashpot boost equivalent to 10% of the product’s price.
You can see a full list of the Star Products in the dedicated section of the Asda Rewards app, but they're also marked when you're shopping online at Asda.com. There may also be an option to convert some of the Cashpot balance in a Boost voucher, which will increase its value by a certain percentage.
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