Traditional school dinners evoke strong memories among those who sat down to eat them every lunchtime. And there's one thing in particular that is remembered especially fondly.
On a good day dessert would be a big slab of sponge cake slathered in custard - a pudding Asda has gone out of its way to replicate. The supermarket has launched a line of School Cakes that are proving popular with shoppers.
The cakes, which come in a pack of four, are squares of sponge topped with vanilla flavoured white icing and coloured sugar sprinkles. Simple, but seemingly very effective judging by customers' comments on social media.
One Facebook user said "This was one of my favourite desserts in primary school" while another added: “Need pink custard to go with it, then I’d definitely be eight again.”
Others said "these are a must try," "gotta go to Asda when I get paid again" and "we need to get some".
Asda said the cakes were the most searched for product on its website last week. The cakes are on sale in the bakery aisle priced £2.
An Asda spokesperson said: “We love to find new ways to connect with our customers and this latest innovation is no different. It’s great that so many people are experiencing the nostalgia of school cakes and able to reminisce on their school years with old friends, I for one loved them with custard.”
