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Liverpool Echo
Liverpool Echo
Entertainment
Kate Lally

Asda extends kids eat for £1 deal with no minimum spend for parents

Children under 16 and pensioners can get a £1 meal at Asda cafes for longer than planned after two schemes have been extended into 2023.

The supermarket giant today announced that its hugely popular Kids Eat for £1 and Winter Warmers deal for pensioners will run for longer, to help more customers manage the cost of living crisis.

Asda, who launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafes in June 2022, has extended the deal until the end of March 2023, with no minimum adult spend. Over 60’s will also be able to continue enjoying hot soup, a roll and unlimited tea and coffee in Asda cafes until the end of March 2023.

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The move is aimed at ensuring thousands of older customers can benefit from a warm space and a hot meal during the colder months. Since Asda launched the two initiatives last year, it has served over 1.2 million meals to kids and over 60s from its cafes nationwide.

The extension of the café initiative comes as Asda’s Income Tracker shows UK households were £107 a month worse off in November 2022 and predicts that disposable incomes will continue to decline as inflationary pressures continue to bite.

Asda has also confirmed it will be extending its 10% discount for emergency workers to at least the end of March 2023 through its partnership with Blue Light Card. Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts. Asda has extended its discount for card holders to acknowledge the amazing work they do each day.

Asda’s colleagues will also continue to receive 10% discount in stores and online from their first day of employment.

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