Asda is to extend its £1 meals for children in their cafes to the end of the year in an effort to help customers during the Cost of Living Crisis.
The supermarket giant has also said that it will be introducing half price adult meals from 3pm on Friday, June 30.
Last summer, Asda provided over 80,000 meals a week during the summer holidays and has recently added new options to its children's menu which include new vegan and healthy meal options.
Read more: Cost of Living crisis: One in six people now facing hunger across Northern Ireland
It has said that its latest income tracker shows that decrease in disposable income has been particularly stark for low-earning families, with 40% of UK households falling into negative income territory in May – meaning their take home pay does not cover spending on bills and essentials.
The average shortfall for families was £42.50 per week in May.
To help ease some of these pressures, the supermarket has extended its £1 meals for children offer and created new ones for adults.
It says that a family of four can eat out as little as £8.50 with *the adult menu including some popular favourites including Steak and Ale Pie, served with mash and peas (£3.25), Fish and Chips (£3.25) Chicken Tikka Masala (£3.25), Mac & Cheese (£3.12), Lasagne with Garlic Bread and Salad (£3.25), Scampi, Chips and Peas (£3.25) and Sweet Potato and Spinach curry (VE) (£3.12).
Asda cafés which have an express diner format will offer a whole 16” pizza for just *£4 from 3pm onwards from this Friday until September 4.
The supermarket launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafés in June 2022 and has now served 1,700,000 million meals to kids from its cafés nationwide.
As an alternative to a hot meal, Asda cafés also offer a £1 kids cold pick and mix selection that includes a sandwich, drink and piece of fruit. The refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.
Kris Comerford, Asda’s Chief Commercial Officer said; “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,700,000 million meals since launch. Now with the introduction of half price adult main mains in cafés from 3pm onwards, it means we can extend our support to the whole family in the coming weeks and across the summer holidays.”
During the summer holidays Asda will be working with leading and trusted educational resource experts Twinkl, to provide café activity packs that are jam packed with holiday fun and educational resources to help you keep children entertained over the summer break. These resources will be available in all Asda Cafés or from the stores Community Champion from the 26th June (whilst stocks last).
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