Asda has brought in a 'ration' on its new Just Essentials range, with customers limited to just three of any given item. Just Essentials was launched earlier this year as a replacement for Smart Pruce.
The range is made up of low cost items across hundreds of lines - including tinned essentials, chilled meat, bread and cereals. Demand for the products has been huge and shoppers have complained about items being constantly out of stock both online and in stores, reports MEN.
Supermarket bosses have now decided to restrict what people can buy from the range, to no more than three of each product. One shopper told a budget Facebook group that she'd 'witnessed a stressed out woman having to go through all her shopping' after she was told about the limit at the till.
Her post was met with hundreds of replies, including one, which said: "What if you're a big family i.e. 6 children and you want noodles or soup for dinner for example or need 3/4 packs of ham or chicken? Ideal in some cases and not in others in my opinion."
Another said: "They don't consider bigger families or that you're shopping for the vulnerable as well. They should take this on board."
But others were pleased, including one mum, who said: "Good. Sick of everything being out of stock." And another, who commented: "Good as I tried to shop online and basically 90 percent of the range was out of stock."
An Asda spokesperson said: “Just Essentials is proving really popular at the moment and we’re working hard to get the out of stock products back on the shelves as quickly as we can.
"To make sure as many customers as possible can buy these products we are temporarily limiting purchases to a maximum of three of each product.
"This will be for a short period and we will let you know as soon these limits are removed. We are sorry for any inconvenience this may cause.”
