Asda is to freeze the prices of more than 500 products for the next two and a half months.
The supermarket said it was introducing the new policy to give customers “more control” over their spending during the cost of living crisis.
It comes as supermarkets across the UK begin to lower prices on certain items such as milk, butter and pasta as commodity prices begin to fall.
Join our WhatsApp Top Stories and Breaking News group by clicking this link.
The price lock applies to branded and own-brand items, including cupboard essentials such as cereals, pasta and tea, as well as salads, burgers and ice cream.
However the supermarket giant confirmed that prices of products included in the freeze would not change even if there are further commodity price drops during this period.
Asda said it was supporting families during the cost-of-living crisis by keeping prices in check.
Kris Comerford, Asda’s chief commercial officer, said: “We’re always looking at ways we can support our customers and communities throughout the year, which is why we’re locking the prices of hundreds of products until the end of August.
“We know that household budgets are tight at the moment, so we want to be able to offer the best value and give customers the confidence they can shop the products they love throughout summer.”
The price lock has come into effect and will run in stores and online until August 31.
Among the items which will be frozen until the end of August are:
- Asda 8 Beef Burgers (454g) £3.00
- Asda Loaded Cookie Dough Ice Cream (480ml) £2.30
- Asda Mild Tender Baby Spinach (180g) £1.00
- Asda Strong Baby Leaf & Herb Salad (75g) £1.00
- Asda Shredded Iceberg Lettuce (130g) £0.50
- Asda Watercress (85g) £1.00
- Asda Fusilli (1kg) £1.65
- Kellogg’s Cornflakes (500g) £2.25
- Warburtons Toastie Thick Sliced White Bread (800g) £1.40
- PG Tips Original Tea 40s (40pk) £1.60
- Asda Stonebaked Double Pepperoni Pizza (329g) £1.65
- Asda 8 Beef Burgers (454g) £3.00
- Asda 2 Garlic Baguettes (340g) £1.00
- Asda 4 Strawberry & Vanilla Ice Cream Cones (440ml) £1.45
- Asda Salted Butter (250g) £1.89
- Asda Unsalted Butter (250g) £1.89
- Asda Orange Juice Smooth Carton (1L) £1.15
- Nestle Shreddies The Original (390g) £2.00
- Oxo Beef Stock Cubes (24x6g) £3.10
- Asda French Fries (1.5kg) £2.45
- Ben's Original Long Grain Microwave Rice (220g) £1.00
Read more of today's top stories here
READ NEXT: