Aritzia is a bit of an anomaly. While it offers stylish pieces at affordable prices, it doesn't get as much attention as others in the field. Think Zara, Mango, & Other Stories, etc. In a move guaranteed to up its profile, the retailer just enlisted a top model for its latest advertising campaign.
Irina Shayk appears in Aritzia's Sweatfleece ads decked out in the comfy collection. From elevated sweatpants to neutral half-zips and coordinating shorts, these pieces are made for lounging around in style. It's like athleisure 2.0. Not that we're complaining, of course.
See more of Aritzia's Sweatfleece campaign here.