As if her résumé isn't iconic enough as a Grammy Award-winning singer and the brainchild behind R.E.M. Beauty, Ariana Grande just took things up a notch with a new partnership. The "Thank U, Next" artist has officially joined Swarovski as a brand ambassador. Her first duty will be to star in the brand's holiday campaign this October.
The brand's global creative director, Giovanna Engelbert, has worked to upgrade its reputation since taking on her role in 2020, primarily through brand collaborations, like with Marina Raphael and SKIMS. "Ariana's charisma and positive energy resonate with Swarovski's essence of bringing joy to the world and I am thrilled that she is joining us as brand ambassador," says Engelbert. "Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style."
Grande has equal enthusiasm for this new endeavor proclaiming how "thrilled" she is about becoming part of the Swarovski family. "It's an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression," she expresses. "I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle."
