Apprentice contestants Lottie Lion and Lubna Farhan have taken to social media to throw shots at it each other following their 'racism row'.
Fans of the show also waded into the public Twitter spat and with one comparing Lion to outspoken right-wing activist Katie Hopkins.
While another said Lottie's alleged treatment of Lubna reminded them of the Shilpa Shetty and Jade Goody controversy on Celebrity Big Brother .
Lottie has previously been investigated by the BBC following allegations she had told fellow Apprentice contestant Lubna to 'shut up Ghandi' and threatened to "f***ing knock her out."
As the two women came to blows on social media this week, one viewer tweeted to Lottie: "I feel like you're en route to becoming the new Katie Hopkins. Just to let you know beforehand... Hatred makes you age disgracefully."
To which another replied: "This reminds me of what happened on Big BrotherUKCBB with Jade Goody and Shilpa Shetty #justsaying."
The social media fallout started when contestant Ryan -Mark Parsons shared a picture of Lottie shopping in Harrods wearing a floppy hat and giant shades.
"Here is my beauty @LottieLion1 shopping for baby clothing with me in Harrods. She’s eager. The true love of my life Thank you #TheApprentice for bringing us together x" gushed Ryan-Mark.
One Twitter user reshared the photo and wrote alongside it: "Wtf why is The Apprentice turning into Love Island."
"Embrace it darling!" Ryan-Mark replied.
Eliminated contestant Lubna then chimed in: "Lolzz you guys are jokers."
Lubna's rival Lottie then told her: "Stop trying to stay relevant."
-
Some fans then stepped in to compare Lottie to past reality stars Hopkins and Goody.
Lubna fired back: "I will not be tolerating anyone disrespecting me anymore. No one should have to tolerate any form of racism. I gave the individual concerned enough time to apologise and repent but instead my patience has been taken as a sign of weakness. Not any more!"
Mirror Online has contacted the BBC for comment.
Lottie Lion hit the headlines at the beginning of the series as it emerged she had allegedly made racist remarks towards fellow contestant Lubna Farhan in a WhatsApp group.
It was claimed that Lottie told Lubna to "shut up Gandi" and threatened to "f*** her up".
The BBC was reported as telling Lottie that her comments were "unacceptable".
Lion previously told the Press Association her comments were "taken out of context".
In a statement, the BBC said: "While this happened on a private messenger service once filming had concluded, the BBC nevertheless still expects the candidates to behave appropriately.
"The production company have looked into the issue and reported back, Lottie has been informed that her comments were wholly unacceptable and is in no doubt about our view on this."
*The Apprentice returns next Wednesday at 9pm on BBC One
