Apple has once again launched its annual Pride Collection, featuring a range of colorful and eye-catching products to celebrate LGBTQ+ pride. The highlight of this year's collection is the Pride 2024 Braided Sport Loop for Apple Watch, which boasts a vibrant and fluorescent design that is sure to stand out.
The Braided Solo Loop band is not only visually striking but also carries a meaningful message, with a laser-etched lug that reads 'PRIDE 2024.' The design of the band is inspired by various Pride flags, incorporating colors that represent different LGBTQ+ communities and identities.
In addition to the watch band, Apple has introduced new Pride-themed wallpapers for iPhone and iPad. The company also uses this opportunity to support LGBTQ+ advocacy organizations such as ILGA World and the Human Rights Campaign, among others.
Accompanying the band is the Pride Radiance watch face, which allows users to personalize their Apple Watch with a spectrum of colors that react in real time as the user moves their wrist. This feature will be available with the upcoming watchOS 10.5 software release.
The Pride 2024 Braided Solo Loop band will be available for purchase starting May 22 at a price of $99 in the U.S. and £99 in the U.K. Apple emphasizes that the Braided Solo Loop is known for its comfort and durability, making it a popular choice among Apple Watch users.
For those seeking an even brighter option, Nomad has released a limited-edition Glow Sport Band that glows in the dark. However, this special edition accessory is selling out quickly, following the success of the luminous iPhone case released alongside it.
