Apple TV+ has been on a roll of late. Many are buzzing about high-concept workplace drama Severance, while British spy thriller Slow Horses is the most criminally overlooked series on telly, and Seth Rogen’s The Studio is a rip-roaring love letter to Hollywood.
As such, the streaming service has quietly become the go-to for glossy, grown-up storytelling – a niche HBO used to fill. Nearly every show features an A-lister, most are lavishly produced originals, and together they offer a refreshing break from the endless churn of superhero sequels and recycled franchises at the cinema.
Still, with so many streaming services nibbling at your bank account, do you really need another one? Maybe not — unless it’s a bargain. And right now, Apple TV+ is offering just that, with a hefty 67 per cent discount up for grabs if you move quickly.
The deal slashes the price to just £2.99 a month (down from £8.99) for three months until April 24. You can cancel anytime, of course — but it might be worth sticking around, with some big hitters coming down the pipe.
Upcoming Apple TV shows and movies 2025
Apple’s summer slate is led by Echo Valley, a tense, emotionally charged thriller about a mother-daughter bond pushed to the brink, starring Julianne Moore and Sydney Sweeney. Jason Momoa, star of Apple TV+ adventure See, returns in Chief of War, a sweeping historical epic chronicling the unification of Hawaii from an Indigenous perspective.
For blockbuster thrills, there’s Brad Pitt’s long-awaited F1 and Guy Ritchie’s Fountain of Youth ( think a modern-day Indiana Jones). And, rounding things out are new seasons of The Morning Show, with Jennifer Aniston and Reese Witherspoon back to navigate the cutthroat world of New York media, and the brilliant Slow Horses.
How popular is Apple TV+?
However, it hasn’t all been smooth sailing for Apple TV+. With a slim library and no back catalogue of classics, it still lags behind big guns Netflix and Disney+.
Overall, it reportedly makes up less than one per cent of monthly streaming watch time and remains the only Apple subscription not turning a profit — losing a whopping $1bn a year. Then again, that’s peanuts for Apple, the world’s most valuable company.
Like Prime Video for Amazon, Apple TV+ is just a play to get more people hooked on to Apple’s bigger ecosystem of services, from Apple Music to Apple News and iCloud+ (all of which are available as part of a bigger subscription bundle, dubbed Apple One). That explains why Apple was giving it away free for a while with new device purchases.
Then, there’s the behind-the-scenes turmoil. Execs (including CEO Tim Cook) have reportedly had a heavy hand in shaping the platform’s “heavily sanitised” image, asking creators to avoid anything too edgy or controversial. That cautious approach has caused headaches for producers and led to high-profile clashes — most notably with Jon Stewart, whose show was axed after disputes over episodes on China and artificial intelligence.
