Apple's iPhone 14 has been unveiled at the company's annual in-person 'Far Out' event at its Apple Park campus.
The long awaited piece of tech is set to have game-changing upgrades which will set it apart from its predecessors, including an always-on display.
It wasn't just the latest generation of iPhone that was announced by Apple either, with new AirPods and adventure-focused Apple Watch models also revealed, reports the Mirror.
Apple's CEO Tim Cook has been on stage talking guests through each new product - which will be available in time for Christmas.
The 'next generation' will consist of the iPhone 14, the iPhone 14 Pro, iPhone 14 Pro Max, and Phone 14 Max or iPhone 14 Plus.
The latest handsets include an always-on display, giving users the ability to see the time and other basic notifications while the screen is locked.
The Pro version, meanwhile, features Apple’s custom-built A16 chipset.
It’s got 16billion transistors – tiny electronic switches that make computing happen – the most ever in an iPhone.
Apple says it’s the fastest chip on any smartphone in the world, claiming it is 40% faster than the competition and uses 20% less battery than the A15 from last year.
Other features in the 14's arsenal are a new advanced video stabilisation mode called Action Mode and an Emergency SOS feature which allows users to get help even while off the grid.
Apple says the phone has ”the best battery life ever in an iPhone”, and it comes in five colours: Midnight, Starlight, Blue, Purple and Red.
The AirPods Pro 2 carry an H2 chip which delivers better sound quality, which includes a low-distortion driver and amplifier.
They also support spatial audio so users can hear full 360-degree sound, while a new iOS 16 iPhone feature allows for the camera to scan a listener's ears to personalise the sound experience.
A single charge is said to offer six hours of listening - 33% up on the previous model.
The new Apple Watch Series 8, Apple Watch Ultra and Apple Watch SE were also launched.
The Ultra is described as “specifically for exploration, adventure and endurance”. Apple has added support for new GPS frequencies to make location tracking more accurate. A Waypoint feature lets users quickly add key location pinpoints using an action button.
The announcements come amid rising inflation, however the iPhone 14 is expected to start at £849 with the iPhone Pro costing as much as £1,099.
This comes as Apple has dropped its cheapest option, the iPhone mini, meaning the cheapest model now costs $100 more than last year.
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