Apple has introduced a new software update for the latest iPhones, iOS 18.2, which incorporates more artificial intelligence features just in time for the holiday season. This update includes a unique feature that allows users to create personalized emojis quickly and easily. The move signifies Apple's continued investment in AI technology, following in the footsteps of competitors like Samsung and Google who have already integrated AI into their devices.
The iOS 18.2 update follows a previous release in October, marking Apple's foray into the AI era across its product line, including the iPhone, iPad, and Mac. Among the new AI capabilities are 'Genmojis,' which are emojis that users can request the technology to generate and share. Apple has implemented safeguards to prevent the creation and sharing of violent or hateful imagery using this feature.
In addition to Genmojis, the update introduces an 'Image Playground' offering various AI-generated illustrations, writing tools, and email summarization options. However, these AI features are exclusive to newer iPhone models, such as the iPhone 16 series released in September and the premium iPhone 15 models from the previous year, due to the specialized processor requirements.
Apple's strategic focus on AI is expected to drive increased iPhone upgrades during the holiday season and into the next year, potentially boosting the company's profits beyond the $94 billion reported in the last fiscal year. This anticipation has contributed to a 30% rise in Apple's stock price this year, bringing the company's market value closer to the $4 trillion mark for the first time.
To broaden the appeal of its AI suite, Apple has included English versions tailored for several countries, including Australia, Canada, Ireland, New Zealand, South Africa, and the U.K. in the latest software update. While Apple's AI features may resemble those offered by competitors, the company is emphasizing its commitment to user privacy by processing most AI functions on the device itself or within secure data centers.
For users seeking advanced AI capabilities beyond the device's capabilities, Apple has partnered with OpenAI to offer access to the ChatGPT technology. This collaboration underscores Apple's dedication to innovation and differentiation in the AI landscape.
