Anya Taylor-Joy's outlook on life has been influenced by Jaeger-LeCoultre.
The 28-year-old actress is inspired by the way the iconic watchmaker's creativity comes from "such a practical innovation", and she has applied the idea to the wider world.
She told RUSSH magazine: "I love that, through creativity, the need for something practical can become something incredibly useful.
“I went to the Maison’s exhibition in New York, and it was truly incredible to see the creativity that has resulted from such a practical innovation.
"From the teeny, teeny, paintings and artworks that have been crafted, even to the concept of the Duoface.
“It actually encourages me to think about my life in that way of like, okay, so this is technically a problem, but how can we use creativity to make it something really useful.”
Anya is glad to be working with the Swiss brand, but she has Nicholas Hoult to thank for the partnership.
She recalled: "A big part of my story with Jaeger LeCoultre, I actually owe to my 'The Menu' co-star Nicholas Hoult.
"When we were filming the movie, we essentially spent almost two months on a dinner date that lasted 12 hours every day.
"And on one of those dates, he said to me ‘Hey, I work with this great watchmaker, and I think you should talk to them.' "
The 'Queen's Gambit' star has a particularly affinity for the Reverso watch, and she and her father both have a connection to the piece ever since her first campaign for the brand.
She said: "We both selected different styles – mine’s a larger men’s-style silhouette, and my Dad’s has a leather strap.
"But we both wrote things on the inside of them, and I often think about how special that is to me.
"It will always be something that I can look at as a piece that I can pass down, and that we share.”
