An Antiques Roadshow guest was left stunned after an envelope of human hair was given a jaw-dropping value.
The BBC show returned on Sunday night as Fiona Bruce and the team visited Cornwall’s Eden Project.
As always, the Brits public put many treasured items on show as they attempted to bag some serious cash.
One man wanted to know the value of his collection of papers and pictures from a range of world famous poets included William Wordsmith, Samuel Taylor Coleridge and Robert Southey.
Viewers couldn't believe it when, in the three envelopes handed over, strands of each poet’s hair were looking back at them.
The bards all died between 1834 and 1850.
Specialist Justin Croft asked how the man managed to accumulate the collection of items, the man, who is a descendant of one of the poets said: "They were handed down my father, grandfather and so on.
“The hair was taken if a couple was going to be parted as a keepsake.”
While carefully handing the envelopes, the expert said: "Think about that being cut from the poet’s hair on his deathbed, is incredible moving isn it?"
Then it was time to talk money with the specialist saying: "If we want to talk value, with the picture and locks of hair, without a shadow of a doubt we’re looking at £30,000 - £40,000."
Viewers took to Twitter after hearing the valuation.
Someone proclaimed: “£30-£40k!”
Another chimed in and mused: “pubic hair ?” while a fourth said: “30 to 40 thousand quid for ancient hair cuttings.”
It comes after last week's episode that saw viewers puzzled over why one item was being classed as 'an antique'.
One keen collector attended the antiques event in London's Stoke Newington and brought his Lewis Hamilton memorabilia to be valued. The collection included a Mercedes racing helmet and a set of race overalls worn by the race winner himself in 2008 when he won the F1 2008 world championship.
The racing enthusiast was astounded to be told his items were worth in the region of £10,000.