Angry vegans have been captured targeting a busy supermarket by holding up confronting signs and blocking customers from buying meat.
Activists belonging to the Farm Transparency Project stormed a Coles supermarket in Melbourne, Australia on Sunday as they called for a ban on pigs being kept in cages.
The vegans occupied the meat aisle of Spencer Street store after claiming that that the supermarket giant - alongside others - is using pork suppliers that keep their pigs in small, cramped up cages - also known as sow stalls.
Despite the industry in the state of Victoria being committed to phasing out the farming practice of sow stalls by the end of 2017, the Australian animal protection charity is seeking to force transparency on industries that still engage in animal cruelty.
As part of their protest, the irate herbivores painted their hands a striking red colour to symbolise blood.
They were then captured on video proceeding to walk around the Australian supermarket - some holding up the placards, while others had their bloody hands in the air - as stunned shoppers watched on.
At one moment in the video, a few policemen were seen in the supermarket as the vegans made their way out.
During their protest, the group also sat in front of the meat fridges holding up graphic pictures of pigs in cages as shoppers walked past.
Speaking up about what they hoped to achieve with their protest today, Farm Transparency Project said on their Facebook page: "These industries are inherently violent.
"We are ready to do what it takes to reveal the atrocities that go on behind closed doors of farms and slaughterhouses and to take action until all animals can live with freedom and dignity."
Grim footage captured two months earlier found 'at least six Victorian piggeries are confining mother pigs to the crates, with some animals spending up to 27 days at a time with no room to turn around,' the group claims.
The group has also alleged that top producers are falsely marketing their products as 'cage-free' at many Australian supermarkets, including at Coles, Woolworths, IGA and Costco, despite still using sow stalls.
Previously, Farm Transparency Project leader Chris Delforce, who is also running as a Senate candidate for the Animal Justice Party at the upcoming Victorian election, has said that there should be a complete ban by Daniel Andrews' government.
Andrews is an Australian politician who is serving as the 48th and current premier of the Australian state since December 2014.
Delforce told the Herald Sun : "This protest aims to draw attention to the incredible suffering and violence that is inherent to modern animal farming.
"We believe consumers deserve to know the reality of these industries."
