Anderson Anderson & Brown has rebranded to AAB to drive growth across the UK and Irish business services markets.
The firm believes the change will provide “clarity” and “consistency” as it continues to seek out new merger and acquisition opportunities.
The key brand changes include shortening the full Anderson Anderson & Brown name to AAB and rolling out new logos across the group to replace the current A2+B branding.
These changes have been completed across AAB, AAB Wealth, AAB Consulting and John F Daly Associates (now AAB John F Daly).
Hardie Caldwell will also begin trading as AAB from today - a move which began with its merger with the group last June.
Other group businesses, including Sagars and FPM, should now have stronger links to the AAB group as part of the rebrand, although they will continue to trade under their current names.
Purpose HR and SeeHearSpeakUp shall also retain their names for their target markets.
AAB chief executive Graeme Allan said: “The changes are about so much more than simply updating the logo, and the project has been a fantastic opportunity to review, simplify and invest in our brand strategy for AAB, and across our growing group of businesses.
“We are no longer simply the accountants from Aberdeen, our business spans the UK and Ireland, and supports clients across the globe, with a full suite of business-critical services.”
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