British men hoping to visit Amsterdam for a weekend of partying are being asked to stay away by officials.
The Dutch city's council has launched a new campaign to discourage "nuisance tourists" from visiting for stag parties and other "wild nights", which cause a nightmare for residents.
Aimed at males aged 18-35, the online advertisement will appear to those who look up terms like "stag party Amsterdam", "pub crawl Amsterdam" or "cheap hotel Amsterdam". Launching in the UK first this week, it will then expand to the Netherlands and other EU countries.
The advert serves to starkly remind travellers of the consequences of anti-social behaviour. A quick shot video depicts a young man's arrest, as he is taken into custody and processed, before being remanded to a cell.
Deputy Mayor Sofyan Mbarki said: “Visitors will remain welcome, but not if they misbehave and cause nuisance. In that case we as a city will say: rather not, stay away.
"Amsterdam is already taking lots of measures against excessive tourism and nuisance, and we are taking more measures than other large cities in Europe. But we have to do even more the coming years if we want to give tourism a sustainable place in our city.
"Amsterdam is a metropole and crowds and bustle are inherent features, but to keep our city liveable we now have to choose for restriction instead of irresponsible growth.”
The move comes to reduce the number of overnight tourists, who fly in for a brief stint to Europe's party capitol. Amsterdam has already adopted several new measures including reduced opening hours, a ban on smoking cannabis in public and a reduction of alcohol sales in certain areas of the inner city.
This month, a separate campaign will launch for visitors who arrive in the city. Called "How to Amsterdam", visitors will be informed online as well as offline about what sort of behaviour is acceptable.
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