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Zenger
Adam Eckert

Amazon Video Reviews Turn Into Lucrative Side Hustle For Influencer

In this photo illustration a Amazon logo is displayed on a smartphone with stock market percentages in the background. (OMAR MARQUES/GETTY IMAGES)

Andreea Matei made a bunch of video reviews for Amazon.com, Inc. (NASDAQ: AMZN) products. Then all of a sudden the money started pouring in.

The Amazon shop logo is seen in this photo illustration on May 31, 2023, in Warsaw, Poland. An influencer has made more than $2,500 off of reviewing Amazon products. (JAAP ARRIENS/GETTY IMAGES)

According to a CNBC report, Matei caught the bug for reviewing Amazon products as a side hustle when she first received $1.28 in commission based on one of her short videos. Since then, she has made close to $22,000 in eight months from approximately 1,000 videos.

Amazon has an influencer program that pays members a commission based on sales that take place after a consumer watches a video review. 

In November, Matei decided to give it a try, and it wasn’t long before she was hooked.

“I made $40 a day, then $50 the next day, then $100. I had to keep going. It was so much fun,” said Matei.

Amazon and AWS logos are displayed during the Viva Technology conference at Parc des Expositions Porte de Versailles on June 14, 2023, in Paris, France. Viva Technology, the biggest tech show in Europe but also in a unique digital format, for 4 days of reconnection and relaunch thanks to innovation. The event brings together startups, CEOs, investors, tech leaders and all the digital transformation players who are shaping the future of the Internet. The annual technology conference, also known as VivaTech, was founded in 2016 by Publicis Groupe and Groupe Les Echos and is dedicated to promoting innovation and startups. (Photo by CHESNOT/GETTY IMAGES) 

Most of her videos are about a minute-long, and they take up to 20 minutes to film and edit. According to documents reviewed by CNBC, she’s averaging about $2,700 a month in passive income from her review videos, and she only spends about three hours a week filming and editing content.

“Once you create videos, it’s totally passive. I have not had any time to make videos this week, and the money still keeps coming in,” said Matei.  

She started off reviewing products that she could see herself using around the house, but after she started generating significant income, Amazon sellers started reaching out to her. Now sellers send her free products and pay her to review them and post the videos on social media. 

The payouts for different products vary greatly and Amazon is always changing how its algorithms work, but it’s well worth her time, she said, adding it keeps her from getting burned out at her day job where she teaches clients how to grow their small businesses. 

“Amazon is fickle, so I don’t want to put all my eggs in one basket. But my goal is to make it a six-figure side hustle on top of my regular business,” said Matei.

Produced in association with Benzinga

Edited by Alberto Arellano and Joseph Hammond

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